Imagine handing each of your conference guests a customized benefit card with your logo and conference concept on the face of the card.  This card can be loaded with pre-paid commerce solutions and could be utilized for services ranging from phone services, hotel services or simply a gift of a predetermined amount of money that works similarly to a credit card.  You could sponsor this card yourself, or you could have a “partner” sponsor it as a gift to each attendee.  The options are endless.